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Solo Project • UX/ UI •  Brand Identity
12 weeks


During the pandemic, a lot of clothes were thrown out, scattered on the streets in New York City.  Whether people bought too many or didn’t have time to donate, it was evident that there needs to be a better solution for these unwanted clothes

The Problem Space 

What do you do with your unwanted clothes?

Sustainability in fashion has been a fast growing movement. More people are participating in sustainability by renting clothes or turning unwanted clothes into cash.

Yet, some clothes still end up in trash. Consumers’ experience with donating and selling clothes are still inconvenient. Are there any opportunities on a digital platform to improve the experience?

Uncovering the Issues

Identifying the problem space & users

Conducted desk research to find out the extent of environmental impact of textile waste, how the industry (brands) is trying solve this problem and the trends of consumer behavior over the last few years 

Key Findings  
  • Donated clothes shipped out to overseas destroyed textile industry in the 3rd world countries.
  • Clothing production has approximately doubled, while clothing use has declined by almost 40%. 
  • Gen-Zers are making more sustainable choices, but at the same time they are comsuming more clothes due to social media. 
  • Brands are participating in ‘sustainability’ but often green-washing.
  • Retail branads are participating in recycling and donation, but the information is hard to find.

Validating the Problem 

User Research & Interviews

Based on the desk research, I interviewed 8 Gen-Zers and Millenials who loves to shop. To gain insight on their behaviors, the questions focused on their experience when purchasing their clothes, and what they do when they no longer want the clothes.  

Many brands participate in sustainability, yet the details and processes are not easy to find for consumers. To understand how sustainability is practiced, limitations and demands that the manufacturers face, I interviewed 4 Industry experts

Synthesizing Findings 

Actionable Insights & Ideation

With findings from desk research and interviews, I synthesized down to two key insights.  

Refining Scope

Based on the feedback from User Testing on Concept #1 & #2, I refined the scope of the product.

  •  4/5 users prefer Concept #2  
  •  3/5 users like the idea of getting points out of unwanted clothing 
  •  5/5 users were pleasantly surprised by the options available for unwanted clothes
  •  5/5 users didn’t know clothing recycling

︎︎︎ Focusing on providing solutions and incentives for
      post-consumer clothing. 

© Sejeong Hwang 2021