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Neue Galerie

Solo Project • Brand Identity • UX 
4 weeks  • 2018 


Creating a brand identity that balances and reflects the 20th Century Modern German and Austrian art, decorative objects by the artisans of the Wiener Werkstaette and their contemporaries  


While thinking about how the brand design can be translated into the digital medium, I was able to identify below painpoints:
  • Hard to find ticket purchase section  
  • Website for Museum and Shop layout inconsistent  

© Sejeong Hwang 2021