https://sejeonghwang.com Sejeong Hwang Wed, 06 Oct 2021 19:47:43 +0000 https://sejeonghwang.com en https://sejeonghwang.com/Slideshow Wed, 06 Oct 2021 19:47:43 +0000 Sejeong Hwang https://sejeonghwang.com/Slideshow Hello! I am Sejeong Hwang (pronounced as say-jung), a digital&nbsp;product designer&nbsp;based in New York. I am interested in solving problems and questions that we encounter in everyday life — or just to put a little smile on people’s faces :)&nbsp; Scroll down to see some of the projects that I have been working on ︎︎︎ https://sejeonghwang.com/Featured-Projects Wed, 06 Oct 2021 19:47:43 +0000 Sejeong Hwang https://sejeonghwang.com/Featured-Projects <img width="1050" height="735" width_o="1050" height_o="735" data-src="https://freight.cargo.site/t/original/i/c92d803f7e7592f045842beac274227a25ff9d6efe5663e551565a2956090587/revi-main.png" data-mid="126793868" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c92d803f7e7592f045842beac274227a25ff9d6efe5663e551565a2956090587/revi-main.png" /> UX • UI • Identity Revi &nbsp;Promoting sustainability in post-consumer textiles <img width="2030" height="1166" width_o="2030" height_o="1166" data-src="https://freight.cargo.site/t/original/i/872166676bd4a60caac74510078bda57348044f4770577aa976b1fec07952eb8/undertone.png" data-mid="120923875" border="0" src="https://freight.cargo.site/w/1000/i/872166676bd4a60caac74510078bda57348044f4770577aa976b1fec07952eb8/undertone.png" /> UX • UI • Identity Undertone Music Festival for Underground Artists <img width="1813" height="1083" width_o="1813" height_o="1083" data-src="https://freight.cargo.site/t/original/i/12cda4e894bddfb3d3285ad9928ce4223e8e8d60745be6082cb3d77f4a6550cc/photos-feature.png" data-mid="126797435" border="0" src="https://freight.cargo.site/w/1000/i/12cda4e894bddfb3d3285ad9928ce4223e8e8d60745be6082cb3d77f4a6550cc/photos-feature.png" /> Feature Proposal • UX Research • UX DesignPhotos Find your photos easily, sort them based on your need <img width="1050" height="603" width_o="1050" height_o="603" data-src="https://freight.cargo.site/t/original/i/1b4f9816bfec3998c41b0e4e572711859714155150a1c4fc16e5813d2430ea4d/Digital-Marketing.jpg" data-mid="126793869" border="0" src="https://freight.cargo.site/w/1000/i/1b4f9816bfec3998c41b0e4e572711859714155150a1c4fc16e5813d2430ea4d/Digital-Marketing.jpg" /> Email&nbsp;•&nbsp;Banners&nbsp;• Web contents&nbsp;Digital Marketing Design <img width="1209" height="722" width_o="1209" height_o="722" data-src="https://freight.cargo.site/t/original/i/1c6801cf6b7e2d9789c8caaf0a91adb1178030b784fed6955df6bd6c40a089cb/Neue-Galerie_hero.png" data-mid="126797288" border="0" src="https://freight.cargo.site/w/1000/i/1c6801cf6b7e2d9789c8caaf0a91adb1178030b784fed6955df6bd6c40a089cb/Neue-Galerie_hero.png" />RedesignNeue Galerie Redesign for Neue Galerie, New York https://sejeonghwang.com/Play Wed, 06 Oct 2021 19:27:58 +0000 Sejeong Hwang https://sejeonghwang.com/Play Motion experiments <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/65659b689281a02698f00cf49fbb474b74ef6907bc4af719763e9967719d58b4/typography_rvsd.gif" data-mid="120922308" border="0" src="https://freight.cargo.site/w/1000/i/65659b689281a02698f00cf49fbb474b74ef6907bc4af719763e9967719d58b4/typography_rvsd.gif" /> <img width="937" height="523" width_o="937" height_o="523" data-src="https://freight.cargo.site/t/original/i/de19c717308334fba588a1135a24d804ec9af617a59d1fe1e35bebd078525b1a/moving-car.gif" data-mid="125433163" border="0" src="https://freight.cargo.site/w/937/i/de19c717308334fba588a1135a24d804ec9af617a59d1fe1e35bebd078525b1a/moving-car.gif" /> Coding experiment&nbsp; <img width="600" height="303" width_o="600" height_o="303" data-src="https://freight.cargo.site/t/original/i/b8037a2a1bae73684199a8225a4819c551139df6bce51809510e63c99d3f002d/on-art-.gif" data-mid="120922313" border="0" src="https://freight.cargo.site/w/600/i/b8037a2a1bae73684199a8225a4819c551139df6bce51809510e63c99d3f002d/on-art-.gif" /> Children’s Museum of Art — Rebranding <img width="1440" height="748" width_o="1440" height_o="748" data-src="https://freight.cargo.site/t/original/i/ecde33f495b1c9eb9a89d033fb7fc513088ff6c747fc2791c5b519c101df5b8b/CMA-1.png" data-mid="125875397" border="0" src="https://freight.cargo.site/w/1000/i/ecde33f495b1c9eb9a89d033fb7fc513088ff6c747fc2791c5b519c101df5b8b/CMA-1.png" /> <img width="1440" height="748" width_o="1440" height_o="748" data-src="https://freight.cargo.site/t/original/i/c6543e5593d33c568330fab713a4824a8c549424160bb1efe9cd86a63b7e616e/CMA-3.png" data-mid="125875390" border="0" src="https://freight.cargo.site/w/1000/i/c6543e5593d33c568330fab713a4824a8c549424160bb1efe9cd86a63b7e616e/CMA-3.png" /> <img width="1440" height="748" width_o="1440" height_o="748" data-src="https://freight.cargo.site/t/original/i/0e1e67e9d20913c571ceb0561a4c58d631e8e0dab16f5fef7b8d1f7b5ad08e60/CMA-2.png" data-mid="125875391" border="0" src="https://freight.cargo.site/w/1000/i/0e1e67e9d20913c571ceb0561a4c58d631e8e0dab16f5fef7b8d1f7b5ad08e60/CMA-2.png" /> <img width="1440" height="748" width_o="1440" height_o="748" data-src="https://freight.cargo.site/t/original/i/87b0bbf9205caf18b6ef28b4d4fb9400c37f89bfa6274568795d97df1f6691fd/CMA-5.png" data-mid="125875395" border="0" src="https://freight.cargo.site/w/1000/i/87b0bbf9205caf18b6ef28b4d4fb9400c37f89bfa6274568795d97df1f6691fd/CMA-5.png" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/6decddb077b632dfde4028492b03d4c7ccc99b4b338e77afc37930cc274706a4/cma-art-colony-summer-day-camp-poster--copy.jpg" data-mid="125875396" border="0" src="https://freight.cargo.site/w/1000/i/6decddb077b632dfde4028492b03d4c7ccc99b4b338e77afc37930cc274706a4/cma-art-colony-summer-day-camp-poster--copy.jpg" /> Textures <img width="1200" height="998" width_o="1200" height_o="998" data-src="https://freight.cargo.site/t/original/i/da78eb29b959f2079eeb7e8e10486acfbe37fe985aabcd4a0326f55ed7e86802/RISOGRAPH.jpg" data-mid="120922311" border="0" data-scale="69" src="https://freight.cargo.site/w/1000/i/da78eb29b959f2079eeb7e8e10486acfbe37fe985aabcd4a0326f55ed7e86802/RISOGRAPH.jpg" /> &nbsp; Kita Coffee — Packaging&nbsp; <img width="5001" height="3548" width_o="5001" height_o="3548" data-src="https://freight.cargo.site/t/original/i/d942766ec08f54a9ce2643989f67b696cc84af084f03cc6e66f292ddd57cb7af/KITA-COFFEE_simplified-02.jpg" data-mid="120922312" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/d942766ec08f54a9ce2643989f67b696cc84af084f03cc6e66f292ddd57cb7af/KITA-COFFEE_simplified-02.jpg" /> https://sejeonghwang.com/Revi-1-Heading Wed, 06 Oct 2021 19:26:58 +0000 Sejeong Hwang https://sejeonghwang.com/Revi-1-Heading <img width="1050" height="735" width_o="1050" height_o="735" data-src="https://freight.cargo.site/t/original/i/e2c3e1cdfd372b5e603ad309bcd5f8dd8b9cac1fa56e2e3dc141143daeb93776/revi-main.png" data-mid="126795067" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/e2c3e1cdfd372b5e603ad309bcd5f8dd8b9cac1fa56e2e3dc141143daeb93776/revi-main.png" /> Revi Solo Project • UX/ UI •&nbsp; Brand Identity12 weeks &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="1692" height="2234" width_o="1692" height_o="2234" data-src="https://freight.cargo.site/t/original/i/e2bb98827387c20a04cbf9197eac386a8c6d0fa9397095eb7f0d86e325f055c8/clothes-on-the-streets-1.jpeg" data-mid="126797066" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/e2bb98827387c20a04cbf9197eac386a8c6d0fa9397095eb7f0d86e325f055c8/clothes-on-the-streets-1.jpeg" />&nbsp; Noticing the problem &nbsp; During the pandemic, a lot of clothes were thrown out, scattered on the streets in New York City.&nbsp; Whether people bought too many or didn’t have time to donate, it was evident that there needs to be a better solution for these unwanted clothes https://sejeonghwang.com/Revi-2-1 Wed, 06 Oct 2021 19:27:01 +0000 Sejeong Hwang https://sejeonghwang.com/Revi-2-1 The Problem Space&nbsp; What do you do with your unwanted clothes? Sustainability in fashion has been a fast growing movement. More people are participating in sustainability by renting clothes or turning unwanted clothes into cash. Yet, some clothes still end up in trash. Consumers’ experience with donating and selling clothes are still inconvenient. Are there any opportunities on a digital platform to improve the experience? https://sejeonghwang.com/Revi-3 Wed, 06 Oct 2021 19:27:05 +0000 Sejeong Hwang https://sejeonghwang.com/Revi-3 Uncovering the Issues Identifying the problem space &amp; users Conducted general research to find the extent of environmental impact of textile waste, how the industry (brands) is trying solve this problem and the trends of consumer behavior over the last few years&nbsp; Donated clothes shipped out to overseas destroyed textile industry in the 3rd world countries.Clothing production has approximately doubled, while clothing use has declined by almost 40%. Gen-Zers are making more sustainable choices, but at the same time they are consuming more clothes due to social media. Brands are participating in ‘sustainability’ but often green-washing.Retail brands are participating in recycling and donation, but the information is hard to find. <img width="1544" height="693" width_o="1544" height_o="693" data-src="https://freight.cargo.site/t/original/i/ce912f93791e9406b8abb141750819b753fcb36ed5c6fbf7dfa5459c7da17524/Genz_user-group.png" data-mid="120921594" border="0" src="https://freight.cargo.site/w/1000/i/ce912f93791e9406b8abb141750819b753fcb36ed5c6fbf7dfa5459c7da17524/Genz_user-group.png" /> <img width="2162" height="1406" width_o="2162" height_o="1406" data-src="https://freight.cargo.site/t/original/i/846c24c05835b3e8f5a0ccb6199cd49f74e8292f0461d49ffd6002c3c8aa1929/current-initiatives.png" data-mid="120921619" border="0" src="https://freight.cargo.site/w/1000/i/846c24c05835b3e8f5a0ccb6199cd49f74e8292f0461d49ffd6002c3c8aa1929/current-initiatives.png" /> Validating the Problem&nbsp; User Research &amp; Interviews Based on the research, I interviewed 8 Gen-Zers and Millenials who loves to shop for clothes. To gain insight on their behaviors, the questions focused on their experience when purchasing their clothes, and what they do when they no longer want the clothes. &nbsp; <img width="543" height="571" width_o="543" height_o="571" data-src="https://freight.cargo.site/t/original/i/0385c6427e7f331f876fb0f2a9f82f076a0f816414371927ec175215f90ed5e4/interview-quotes.png" data-mid="120921615" border="0" data-scale="86" src="https://freight.cargo.site/w/543/i/0385c6427e7f331f876fb0f2a9f82f076a0f816414371927ec175215f90ed5e4/interview-quotes.png" /> <img width="524" height="399" width_o="524" height_o="399" data-src="https://freight.cargo.site/t/original/i/4b5db8c8b1d18cf91baa01f392e17f9e6e907b5e080d7fe8f621478d48a7d75b/interview-quotes_2.png" data-mid="120921616" border="0" data-scale="86" src="https://freight.cargo.site/w/524/i/4b5db8c8b1d18cf91baa01f392e17f9e6e907b5e080d7fe8f621478d48a7d75b/interview-quotes_2.png" /> Many brands participate in sustainability, yet the details and processes are not easy to find for consumers. To understand how sustainability is practiced, limitations and demands that the manufacturers face, I interviewed 4 Industry experts https://sejeonghwang.com/Revi-3-2 Wed, 06 Oct 2021 19:27:08 +0000 Sejeong Hwang https://sejeonghwang.com/Revi-3-2 Syntehsis&nbsp; Gathering the interviews I did post-it affinity mapping to discover patterns and reoccurring themes. <img width="1344" height="756" width_o="1344" height_o="756" data-src="https://freight.cargo.site/t/original/i/9e09ceafce3a3ab0b218e6d69b543058f59fe3f2171288e08becc343bd9d8bf9/synthesis_afterinterview.png" data-mid="123823244" border="0" src="https://freight.cargo.site/w/1000/i/9e09ceafce3a3ab0b218e6d69b543058f59fe3f2171288e08becc343bd9d8bf9/synthesis_afterinterview.png" /> Key Insights &amp; Ideation With findings from desk research and interviews, I narrowed down to two key insights and ideate concepts.&nbsp; <img width="3339" height="1362" width_o="3339" height_o="1362" data-src="https://freight.cargo.site/t/original/i/90fd1941aef2a24ced49689101e307fc1d39d80283a85b5c76bebed44d0b6a55/insight-1.png" data-mid="123321958" border="0" src="https://freight.cargo.site/w/1000/i/90fd1941aef2a24ced49689101e307fc1d39d80283a85b5c76bebed44d0b6a55/insight-1.png" /><img width="3339" height="1620" width_o="3339" height_o="1620" data-src="https://freight.cargo.site/t/original/i/1d272f6e4eafc2f6510196b850d94b9af109424a628bbba3caf4517ec0c6ead5/insight-1-2.png" data-mid="120921667" border="0" src="https://freight.cargo.site/w/1000/i/1d272f6e4eafc2f6510196b850d94b9af109424a628bbba3caf4517ec0c6ead5/insight-1-2.png" /> https://sejeonghwang.com/Revi-4 Wed, 06 Oct 2021 19:27:12 +0000 Sejeong Hwang https://sejeonghwang.com/Revi-4 Refining Scope Based on the feedback from Concept User Testing on Concept #1 &amp; #2, I refined the scope of the product. <img width="612" height="1020" width_o="612" height_o="1020" data-src="https://freight.cargo.site/t/original/i/7b667bb211de70d7e10c5ee2b797d7e420e020a8c43c6d742fdf6f70a863946a/lofi-interview.png" data-mid="120921722" border="0" data-scale="95" src="https://freight.cargo.site/w/612/i/7b667bb211de70d7e10c5ee2b797d7e420e020a8c43c6d742fdf6f70a863946a/lofi-interview.png" /> &nbsp; • &nbsp;4/5 users prefer Concept #2 &nbsp;&nbsp; •&nbsp; 3/5 users like the idea of getting points out of unwanted clothing&nbsp; &nbsp; •&nbsp; 5/5 users were pleasantly surprised by the options available for unwanted clothes &nbsp; •&nbsp; 5/5 users didn’t know clothing recycling︎︎︎ Focus on providing solutions and incentives for &nbsp; &nbsp; &nbsp; post-consumer clothing.&nbsp; https://sejeonghwang.com/Revi-5-1 Wed, 06 Oct 2021 19:27:15 +0000 Sejeong Hwang https://sejeonghwang.com/Revi-5-1 Redefining design goal How might we be able to rid of our unwanted clothes with less environmental impact? https://sejeonghwang.com/Revi-6 Wed, 06 Oct 2021 19:27:19 +0000 Sejeong Hwang https://sejeonghwang.com/Revi-6 System Architecture&nbsp;Prioritizing Features Before moving on to designing all screens, I mapped out the architecture of the product, and organized them into should/must/could/would to concentrate on the most viable part. Facts that were considered while prioritizing : Re-selling market (mobile applications) is already saturated Donation centers are suffering from overwhelming amount of clothes Retail stores and small recycling businesses need more contribution from consumers with used clothes <img width="1078" height="565" width_o="1078" height_o="565" data-src="https://freight.cargo.site/t/original/i/f33e9586ba3eb5e6312c1c2675ecc48ea01837667bfbd5bb43461061ae2ab084/SYSTEM-MAP-1.png" data-mid="126796212" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/f33e9586ba3eb5e6312c1c2675ecc48ea01837667bfbd5bb43461061ae2ab084/SYSTEM-MAP-1.png" /> PrototypeUser Testing and Iterations &nbsp; To see if users are able to achieve the goal through the prototype, I conducted two rounds of user testing at a mid-fidelity level, and gathered painpoints to iterate. &nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ff10837d8d93771e4caa2fe8decf23635112eb6c2023357b5feafcb6afe7f60e/midfi-1.png" data-mid="121304700" border="0" src="https://freight.cargo.site/w/1000/i/ff10837d8d93771e4caa2fe8decf23635112eb6c2023357b5feafcb6afe7f60e/midfi-1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f66ee78ca27c2d4f523dbde8d851d1de755a15147dad3f865809608dcefd7419/midfi-synthesis.png" data-mid="121304695" border="0" src="https://freight.cargo.site/w/1000/i/f66ee78ca27c2d4f523dbde8d851d1de755a15147dad3f865809608dcefd7419/midfi-synthesis.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a53a56bf63ace0452664c5dbe0b0cb5cef8d463a9942a3caa1b7d88140c6134e/midfi-2.png" data-mid="121308919" border="0" src="https://freight.cargo.site/w/1000/i/a53a56bf63ace0452664c5dbe0b0cb5cef8d463a9942a3caa1b7d88140c6134e/midfi-2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/400424879820a48a57b18f3c9e192092aaf8caf346452409e11f934adc8c05ff/midfi2-synthesis.png" data-mid="121308918" border="0" src="https://freight.cargo.site/w/1000/i/400424879820a48a57b18f3c9e192092aaf8caf346452409e11f934adc8c05ff/midfi2-synthesis.png" /> Key Iterations What does user want? Through multiple rounds of user testing, I realized that I need to see the product from users’ eyes — especially when it comes to donation process. <img width="1548" height="1203" width_o="1548" height_o="1203" data-src="https://freight.cargo.site/t/original/i/48444fb79c4f91763df94f6fa7e1e1313621a428429bce7c0436cc2a01acbdec/Revi--lomid-proto.png" data-mid="120921780" border="0" src="https://freight.cargo.site/w/1000/i/48444fb79c4f91763df94f6fa7e1e1313621a428429bce7c0436cc2a01acbdec/Revi--lomid-proto.png" /> <img width="573" height="1009" width_o="573" height_o="1009" data-src="https://freight.cargo.site/t/original/i/da7612cd5121f248d08bfec7dc43f4ac5addc44aee17c76988d2c1b061a34794/yrudonating.gif" data-mid="120921775" border="0" data-scale="70" src="https://freight.cargo.site/w/573/i/da7612cd5121f248d08bfec7dc43f4ac5addc44aee17c76988d2c1b061a34794/yrudonating.gif" /> Early iterations: Options based on how organizations are structured Solution: Options based on what users are trying to achieve through this product Solution &nbsp; Incentives To provide more incentive to users to donate or sell, users can earn points per donation and selling. Points can be used as gift cards at retail stores or coffee shops. &nbsp; <img width="914" height="807" width_o="914" height_o="807" data-src="https://freight.cargo.site/t/original/i/7a8aa4a952fb3625a099759d7073197e1370d7ff549b5afc1fa6045ed04d5f6a/incentives.png" data-mid="120921819" border="0" data-scale="50" src="https://freight.cargo.site/w/914/i/7a8aa4a952fb3625a099759d7073197e1370d7ff549b5afc1fa6045ed04d5f6a/incentives.png" />&nbsp; &nbsp; &nbsp;&nbsp;<img width="648" height="886" width_o="648" height_o="886" data-src="https://freight.cargo.site/t/original/i/1e98fa8ea5da9bd82048f565c3aba193a62b4e225af753c598f9b0a90a368bf0/points.gif" data-mid="120921778" border="0" data-scale="36" src="https://freight.cargo.site/w/648/i/1e98fa8ea5da9bd82048f565c3aba193a62b4e225af753c598f9b0a90a368bf0/points.gif" /> Solution Information compiled for users Users have to do some research to find complicated and various policies for donation organizations (e.g. type of clothes, mail-in or in person) Revi streamlines donation process and saves users’ time by providing information for multiple use cases.&nbsp; <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/67a05c8becacf0e84aaebd8cb1c508bb852e54ffc7a1bc21808b7d350ecfed36/information.png" data-mid="120921820" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/67a05c8becacf0e84aaebd8cb1c508bb852e54ffc7a1bc21808b7d350ecfed36/information.png" /> Solution&nbsp; Image Analysis&nbsp; Before going to thrift stores in person, users can send in pictures to see if their items will sell. Using image analysis, Revi will read the brand, size, category, and color, and recommends the consignment stores based on the item.